98 Buck Social rebrands as Engage365 after serving 20,000 businesses

98 Buck Social has rebranded as Engage365 to reflect a shift from social media management to a broader marketing and technology platform for small businesses. The Miami-based company says the new brand comes after more than 20,000 businesses served across all 50 states and an expansion into AI, automation and custom software.

Why it matters: - Engage365 is positioning itself as a one-stop growth partner for small businesses at a time when marketing, automation and AI tools are changing how companies reach customers and run operations. - The rebrand signals a broader business model than social media management alone.

What happened: - 98 Buck Social officially rebranded as Engage365 on August 5, 2026. - The company is based in Miami, Florida. - The business started in 2015 as an affordable social media management company. - The company says it has served more than 20,000 businesses across all 50 states over 11 years.

The details: - Engage365 says it has created more than 2 million social media posts. - The company says it has a 4.6-star Google rating based on more than 280 customer reviews. - The expanded service lineup includes paid advertising, search engine optimization, website design and development, review management, AI-powered business solutions, business automation and custom software development. - The rebrand includes a new company name, visual identity, website and expanded service offerings. - Ownership, leadership and customer support structure remain the same. - Existing clients will keep working with the same U.S.-based team. - Current services and agreements will continue without interruption under the Engage365 name. - Engage365 is the public-facing brand of Sosco Social, LLC. - More information is available on the company’s website or by email at hello@engage365.co.

Between the lines: - Robbie Sosna, president and CEO, said the old name no longer reflected the company’s broader role with clients. - Sosna said business owners want help adopting practical technology, automation and AI tools, not just marketing services. - The rebrand suggests the company sees demand for a broader support model as small businesses face more pressure to modernize.

What's next: - Engage365 is expected to continue offering its expanded mix of marketing and technology services under the new brand. - The company says it will keep focusing on long-term partnerships and transparent pricing.

The bottom line: - 98 Buck Social is betting that a wider menu of marketing and tech services will better fit where small-business demand is headed.