NBC Today Show Producer Turned CMO Launches 'Pitchable Story' Framework to Drive National Media Impact

Dorie Klissas Media Helps Organizations Move From Relevance To Prominence

NEW YORK, NY, UNITED STATES, May 11, 2026 /EINPresswire.com/ -- An Emmy Award-winning network television producer who worked for NBC Today and became a Chief Marketing & Communications Officer at leading health systems in New York and New Jersey, is bringing the storytelling instincts of a national newsroom through her strategic communications firm, Dorie Klissas Media.

Dorie Klissas, who has been profiled by Becker’s Healthcare in the feature “How a Today Show Producer Became Chief Marketing Officer," has developed a proprietary methodology known as the “Pitchable Story” framework—a system built on her “10 Truths of a Pitchable Story,” anchored in the principles of Wow, Why, and Now.

This approach enables organizations to transform complex ideas into compelling narratives that capture national media attention, elevate visibility, and drive measurable results.

Through pitchable stories, differentiated campaigns, and media strategies that resonate, Klissas helps clients secure attention that reaches national audiences—fueling revenue growth, increasing funding opportunities, and amplifying impact.

Early results have been significant. For Manomet Conservation Sciences in Plymouth, Massachusetts, Klissas leveraged the framework to increase media coverage by 1,500% within six months, securing placements in top-tier outlets including NPR’s Morning Edition, The Boston Globe, and Inside Climate News. She also spearheaded Madrigal Pharmaceuticals’ first-ever national broadcast segment on ABC's Good Morning America, highlighting its breakthrough treatment for fatty liver disease.

“For twenty years as a television producer, I vetted approximately ten pitches a day—nearly 72,000 in total. As a healthcare marketing leader, I oversaw the creation of just as many,” said Klissas. “Across both experiences, I learned what makes a story truly pitchable. Today, I use that knowledge to help leaders and organizations break through and make a meaningful difference.”

Klissas served as SVP, Chief Marketing & Communications Officer at Hackensack Meridian Health for four years. Previously, she was with Mount Sinai Health System for over seven years where she served as Vice President of Marketing & Communications at Mount Sinai Health System, Senior Associate Dean and Chief Marketing & Communications Officer of the Icahn School of Medicine. In these roles, she led teams of more than 90 professionals across branding, digital and traditional marketing, media relations, internal communications, crisis communications, and strategic partnerships designed to elevate institutional visibility and engagement.

“Journalists are not looking for marketing messages,” Klissas added. “They’re looking for stories that matter right now.”

Her approach uniquely blends the editorial instincts of a network television producer with the strategic rigor of a healthcare executive—bridging the gap between storytelling and business outcomes.

About Dorie Klissas Media
Dorie Klissas Media is a strategic communications firm that helps organizations and leaders move from relevance to prominence through pitchable stories, innovative campaigns, and media relations strategies that fuel revenue growth, increase funding opportunities, and amplify impact.

To learn more, please go to https://dorieklissas.com/site/home.

Dorie Klissas
Dorie Klissas Media
+1 917-287-5643
Dorie.Klissas@gmail.com
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